Our IGC member Branding Merchandising S.A. was established in 1997 in Argentina by Hernán Bernachia, Héctor Del Piano and Osvaldo Rodriguez. Héctor and Osvaldo are both known names in Argentina’s advertising industry. Hernán studied social communication and has a background in street advertising. Together, motivated by the idea of providing customers with new and improved communication tools, they co-founded Branding Merchandising. They opened their headquarter in Puerto Madero, historically a port and back then one of the upcoming districts in Buenos Aires, the capital of Argentina. Today this location is most known for its high-rise and modern architecture. The company shares the district’s concept; modern life and the latest trends mixed with traditional values.
Branding Merchandising’ success lies in its team: 22 talented individuals committed to business growth. They are specialized in promotional items and merchandising. The company values teamwork like no other and invests in professional development. The team has developed the concept ‘communication through objects’. They consider this an extraordinary means of transferring ideas and emotions. Objects accompany us during our lives and many of them remain imprinted in our memories, representing our state of mind and life experiences. Brands have the opportunity to bond with their consumers and therefore establish a faithful and long-lasting relationship.
Their service is based on the principal: ‘the best products from the best places’. This translates to supplying the best products based on price, quality, delivery time and compliance, sourced from the best suppliers worldwide.
Main company goals:
- Excellence and leadership in the promotional items business
- Offering international brands the best promotional items which represent them
Their core values are: integrity, leadership, respect, collaboration, innovation and compassion.
Branding Merchandising’s list of clients include: YPF, ARCOR, BAYER, LABORATORIO BAGÓ, QUÍMICA MONTPELLIER, AXXION, PHILIPS, SCANIA, VOLKSWAGEN, MONDELEZ, UNILEVER, GLAXOSMITKLINE, HSBC, PETROBRAS, ROCHE, SKF, DIRECT TV, FIAT, SANTANDER RÍO, SHELL, DOW ARGENTINA and BRITISH AMERICAN TABACCO.
IGC Global Promotions & Branding Merchandising S.A
Branding Merchandising S.A has been an IGC member since 2005. When they had the opportunity to become part of IGC, president Hernán Bernachia did not hesitate. It was a step they needed to take to become a leading company in their market. Being part of IGC also opened doors to bigger markets.
‘’We have been a member of IGC for more than a decade now and I must say that this organization has completely exceeded our expectations. We got in touch with different nationalities and cultures. It provided us with an improved vision of the world, not only from a commercial point of view but also a humanistic point of view’’
Hernán also recalls a turning point that changed his professional life:
‘’During the first IGC meeting I attended in 2005, I was awarded one of the sample show prizes and I had to give my first speech in English in front of over fifty people. I didn’t know the language at all! The good part of this story is, that this moment motivated me to learn the language with the purpose of interacting and getting to know the other members of IGC. Now they are good friends of mine.’’